Adsquare, the leading location intelligence platform for programmatic advertising, has appointed Rob Garber as its new Global Vice President, Agency & Brands. With more than two decades of experience in digital advertising, Garber will take charge of Adsquare’s global strategy to deepen engagement with agencies and brands, fueling the company’s next wave of commercial expansion.
This move comes on the heels of a strong Q1 performance, with Adsquare reporting a 46% year-over-year revenue increase, driven by growing demand for real-world data in omnichannel media strategies.
Garber’s background includes leadership positions at GumGum, JustPremium, and Undertone, where he successfully built and scaled commercial teams and guided clients through the evolving digital landscape.“Rob joins us at a time of strong momentum,” said Tom Laband, Co-founder and CEO at Adsquare. “His appointment is a key milestone in Adsquare’s evolution as we continue to scale our global presence. Rob’s leadership will play a crucial role in deepening our relationships with agencies and brands, and in meeting their growing demand for outcome-based, omnichannel advertising strategies powered by real-world data.”
Garber’s appointment signals a strategic step for Adsquare as the programmatic landscape undergoes transformation. With privacy regulations tightening and traditional user identifiers fading, advertisers are seeking privacy-compliant ways to understand and reach their audiences more effectively.
Adsquare addresses this need by offering aggregated, privacy-safe location intelligence, helping marketers pinpoint where audiences are in the real world — and why that matters.“Adsquare is uniquely positioned at the intersection of location intelligence and programmatic performance,” said Rob Garber. “The company’s commitment to innovation, privacy, and measurable impact aligns perfectly with what today’s advertisers are asking for. I look forward to helping our agency and brand partners tap into the full potential of location intelligence across their media strategies.”
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