Times OOH has announced a groundbreaking collaboration with ArtCrush Gallery, a global digital art platform, to redefine public space experiences across its media network. This unique partnership brings curated digital artworks by renowned Indian and international artists to millions of travellers daily—turning everyday journeys into immersive visual experiences.
The initiative is live across key Times OOH digital assets, including major Indian airports, Mumbai Metro Line 1, and premium city media locations in Ahmedabad and Bengaluru. Taking the vision global, digital artworks are also being featured at Mauritius Airport, operated by TIM Global, extending the initiative’s impact beyond borders.
Sourced from a diverse community of over 20,000 artists worldwide, the ArtCrush collection features a rich blend of immersive visuals, narrative-driven pieces, and contemporary storytelling. These dynamic displays reflect Times OOH’s ongoing investment in digitally powered innovation and its mission to elevate public environments through creativity.
With 30% of Times OOH’s media network already digitized, including large-format video walls, high-frequency screens, and smart city billboards, this initiative highlights the power of content-driven engagement. Unlike static ads, digital screens allow for flexible, adaptive, and rotational content that keeps audiences constantly engaged.
“For travellers, these digital art displays offer more than visual appeal—they create stimulating, culturally rich environments that enhance the overall transit experience,” said Aman Nanda, Chief Marketing Officer at Times OOH. “Travel hubs are more than just transit points; they are intersections of creativity, culture, and community. Through our partnership with ArtCrush Gallery, we’re proud to offer global artists a platform while delivering fresh, uplifting visuals to the public.”
This collaboration represents a powerful shift in how brands and platforms engage audiences in public spaces—reimagining transit zones as places of inspiration, storytelling, and cultural exchange.
Read more: Abby Awards 2025 Breaks Records with Over 4,000 Entries at Goafest
