Advertising industry stalwart Rohit Ohri has unveiled his latest venture, Ohriginal—a culture consultancy that challenges the traditional notion of workplace culture being an HR-only function. Instead, Ohriginal positions culture as the most powerful competitive advantage an organisation can cultivate.
At the core of Ohriginal’s philosophy is the CulturePrint—a distinct identity that defines how an organisation thinks, feels, and behaves. When activated effectively, this cultural blueprint has the potential to turn high-potential teams into high-performance powerhouses.
With decades of experience leading transformative work at JWT, Dentsu, and FCB—where he notably guided FCB India to international acclaim as Ad Age’s International Agency of the Year—Ohri brings unique insights on the role culture plays in driving creativity, engagement, and business results.
Ohriginal stands apart with its lean, hands-on model. It is intentionally structured as a company of one—allowing Ohri to work directly with leadership teams and bring in-depth, senior-level thinking to every engagement.
Through a combination of diagnostics, immersive storytelling, leadership coaching, and custom cultural interventions, Ohriginal aims to help businesses:
Decode their CulturePulse—the hidden energy behind people and performance
Define a distinctive CulturePrint aligned with purpose and values
Activate culture across leadership, communications, and team rituals
Empower internal champions to sustain momentum at scale
Ohriginal is already collaborating with forward-thinking founders, scale-ups, and established organisations. Its signature 90-minute Culture Diagnostic Workshop offers leadership teams immediate clarity on what’s working, what’s not, and where to go next.
Speaking about the launch, Ohri shared:“I’ve seen the magic up close – the kind that feels like catching lightning in a bottle and that magic was always culture. Not perks. Not processes. Culture.”
He added:“Ohriginal isn’t a consulting firm with layers. It’s a company of one – but it draws from a lifetime of leadership, creativity, and cultural transformation. I work directly with leaders to help them define and activate the cultural energy that fuels performance. Great cultures don’t just happen. They’re designed, lived, and sustained – from the inside out.”
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