Zepto, one of India’s fastest-growing quick commerce platforms, has announced the launch of Zepto Atom, a subscription-based analytics solution designed to empower consumer brands with real-time, hyperlocal insights. This strategic move is set to disrupt India’s ₹1,000+ crore consumer analytics industry, long dominated by multinational incumbents.
Zepto Atom: Built for Precision, Powered by Zepto’s Proprietary Data Engine
With its in-house, tech-powered analytics infrastructure, Zepto Atom provides subscriber brands with access to millions of daily data points generated across the Zepto platform. The service aims to deliver highly actionable, hyperlocal, and affordable insights that help brands make smarter business decisions.
Aadit Palicha, Co-Founder and CEO of Zepto, commented,
“Zepto Atom is a serious attempt by our category and tech teams to build a disruptive new product in the consumer analytics industry in India. We believe we can harness the millions of data points Zepto generates every day to give brands customised and real-time insights on their products at a much more competitive price point than they are currently incurring. More importantly, we intend to invest significant engineering bandwidth behind improving this product over the next 12 months, with new features in the pipeline like AI-Generated Customer Personas or Automated Survey features targeted for certain customer cohorts.”
Key Features of Zepto Atom:
PIN-Code Level Market Intelligence
Zepto Atom empowers brands with a live, interactive map offering granular, PIN-code-level visibility into market share and performance. This hyperlocal data enables brands to uncover regional opportunities, track competitive dynamics, and optimize distribution strategies neighborhood by neighborhood.
Real-Time Metrics with Minute-by-Minute Refresh
With Zepto Atom, brands can access sales, customer impressions, and conversion metrics updated every minute. This real-time visibility helps teams fine-tune pricing, advertising, and product assortment strategies based on live consumption patterns throughout the day and week.
Zepto GPT: Smart NLP Assistant for Data Insights
At the heart of Zepto Atom is Zepto GPT — a powerful natural language processing (NLP) assistant trained on Zepto’s proprietary datasets. It allows brand teams to ask contextual business questions like “How can I grow market share for protein bars in Bengaluru?” or “What drives Gen Z energy drink sales in Mumbai?” Zepto GPT responds with actionable insights, strategic recommendations, and auto-generated reports tailored to each brand’s goals.
Advanced Behavioral Analytics
Zepto Atom delivers deeper visibility into customer engagement through behavioral insights such as repeat purchase rates, retention metrics, share of voice in search and homepage placements, and full-funnel tracking of the consumer journey with each product. These insights help brands drive loyalty and make informed decisions across marketing and product teams.
A Strategic Add-On to the Zepto Brand Portal
Zepto Atom serves as a premium extension to the existing Zepto Brand Portal, which provides essential day-to-day performance data to all brands listed on the platform at no cost. Atom subscribers gain access to deeper insights and more powerful analytics capabilities.
By combining scalable technology with real-time retail intelligence, Zepto Atom aims to redefine how consumer brands in India engage with and act on market data—offering a smarter, more localized, and competitively priced alternative to existing global solutions.
