In a move to shape a more transparent and responsible digital content space, the Indian Influencer Governing Council (IIGC) has launched a first-of-its-kind “Code of Standards” for Consumers. This milestone, just two months into IIGC’s formation, reflects the council’s growing commitment to improving the influencer ecosystem for everyone—creators, brands, and consumers alike.
At the heart of the launch is the recognition of the consumer’s evolving role in the marketing landscape. “The ‘Consumer’ has always been the central point for the #marketing community and it’s for this community and also for almost all of us as consumers and that we’re also engaging in on various pieces of content and in some situations we’re even voyeurs echoing our thoughts for the #brands that we speak about across on #socialmedia too.”
Unlike traditional frameworks that primarily serve brands and creators, this code puts the consumer front and center—acknowledging their influence in shaping brand conversations and trust on social media.
The initiative was led by IIGC members Sahil Chopra, Deepali Naair, Anurita Chopra, Hari Krishnan, Rajiv Makhni, Tejas Apte, and Nitin Sethi, along with support from a broad advisory board.
As the council noted, “Loads more to keep on this journey and we’re just about 1% done,” pointing to a larger roadmap still in the making.
Key contributors also include Krishnarao Buddha, Jaikishin Chhaproo, K. Ganapathy Subramaniam, Sanjay Trehan, Gaurav Soni, Sujatha V Kumar, Amrita Kumar, Priyanka Bisen Shah, Lakshmi Sharath, Anita Nayyar, Sanjay Chakraborty, Hemal Vadera, Anupam Tripathi, Shailja Joshi, Kaushik Chakraborty, Amit Sethiya, and Gazal Bajaj.
This consumer-focused code aims to promote mindful engagement, transparency, and shared responsibility across the influencer landscape. The document is now available for public download.
