Publicis Media Middle East has entered a strategic partnership with Living Room MENA, an independent creative tech and experiential agency, to transform the way brands connect with consumers. By combining Publicis Media’s strengths in data, media, and technology with Living Room’s expertise in immersive brand experiences, the collaboration aims to redefine modern marketing through a seamless blend of strategy and creativity.
In a rapidly evolving landscape, brands increasingly seek integrated approaches that not only reach audiences but engage them deeply. This partnership bridges data-driven media intelligence with impactful experiential activations, delivering marketing solutions that foster engagement, generate measurable results, and build long-term brand loyalty.
Tony Wazen, CEO of Publicis Media ME, stated:
“In today’s fast-changing landscape, it’s no longer just about reaching audiences – it’s about engaging them in meaningful ways. Publicis Media and Living Room MENA bring together two distinct but complementary strengths: data-driven media intelligence and immersive brand experiences. This partnership enhances how we connect with consumers, and elevates experiential marketing at large, setting new industry benchmarks for innovation and impact.”
Dani Oneisse, Founder and CEO of Living Room MENA, added:
“We are excited to join forces with Publicis Media ME, bringing together our expertise in experiential marketing and creative technology with their strengths in data, media, and strategy. This partnership is not just about collaboration – it’s about expanding our offerings beyond Dubai to the wider Middle East, with a strong focus on Riyadh and Abu Dhabi, where we see immense opportunities to strengthen our presence and deliver impactful brand experiences.”
Living Room MENA is renowned for its innovation in creative tech and experiential marketing, with standout campaigns like turning Dubai Mall’s fountain divers into Deadpool for 20th Century Fox, launching an AI-powered film festival for Expo City Dubai, and deploying interactive AR experiences with RTA for Public Transport Day.
More than just a partnership, this alliance is poised to accelerate business growth for both agencies. By leveraging their combined expertise, Publicis Media ME and Living Room MENA will strengthen their regional footprint, enhance their client offerings, and pursue a unified go-to-market strategy to unlock new opportunities across the Middle East.
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