Effective 1 May, Godrej Indonesia has announced the appointment of Hilda Kitti as its new Chief Marketing Officer. She shared the news via a LinkedIn post on 4 May, expressing her excitement to build on the strong foundation laid by her predecessor, Abhinav Dwivedi, and to bring a more consumer-centric approach to the company’s marketing strategy.
Kitti announced her new position in a LinkedIn post on Sunday (4 May). “I’m grateful for the strong foundation built by my predecessor Abhinav Dwivedi and thrilled to continue that legacy, blending it with my own experiences to craft a marketing strategy that’s even more consumer-centered,” she said.Â
“I’m especially excited to partner with our CEO Rajesh Sethuraman, the Indonesia leadership team, the marketing team, and all of our cross-functional stakeholders to build a future-ready organisation that stays deeply attuned to the ever-evolving needs and behaviors of our consumers,” she added.Â
Prior to joining Godrej Indonesia, Kitti served as Senior Director of Marketing at Tokopedia and TikTok Commerce from January 2025. She previously held the role of Vice President of Marketing at Tokopedia for over four years, working directly with the CEO to scale marketing operations. She has also worked at Meta as Head of Marketing for Indonesia and Malaysia, and earlier led Facebook’s marketing efforts in Indonesia.
Kitti began her career at Unilever, where she spent over a decade in various marketing roles, including Assistant Brand Manager for Wall’s Paddle Pop, Brand Manager for Vaseline, Global Brand Manager for Rexona, and Senior Brand Manager for Rexona and Dove.
Three weeks before announcing her new role, Kitti shared a reflective farewell post about her four-and-a-half-year journey at Tokopedia, describing it as a “once-in-a-lifetime roller coaster ride” that taught her agility, resilience, and the power of navigating change.
As she turns 40 this year, Kitti shared that her move to Godrej Indonesia marks a return to her FMCG roots—one that resonates with her personal values and professional ambitions.
Earlier in 2025, Godrej Consumer Products reported a 3% increase in revenue to ₹3,768 crore in Q3, though profit declined by 14.2% year-on-year. The company also increased its domestic ad spend by 47% to ₹1,011 crore while streamlining its SKU count by 30% as part of a portfolio rationalisation strategy.
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