Cheil India has officially rebranded as Cheil SWA Group, marking a major milestone in its evolution to provide end-to-end, full-funnel marketing solutions. This strategic restructuring positions the group to address a wider spectrum of business needs through a connected ecosystem of seven specialised agencies, each focused on key pillars of modern marketing.
The transformation reflects Cheil’s commitment to innovation and measurable results, with an expanded focus beyond its founding role as Samsung’s dedicated agency. Originally established in 2003, the agency has now grown to partner with a broader client base, offering services that span the entire consumer journey.
Leadership and Vision
The Cheil SWA Group will be led by Carlos LimSeob Chung as President and CEO. Supporting the group’s growth are Jitender Dabas, appointed CEO of Cheil X, and Mandeep Sharma, COO of Cheil India, who will focus on business transformation, CRM, and customer experience.
Carlos LimSeob Chung, President and CEO of Cheil SWA Group. said,
“Our transformation into the Cheil SWA Group marks a significant milestone in our journey. Each company within our group is driven by a commitment to innovation and excellence, allowing us to offer comprehensive solutions to our clients. We are excited about the future and confident that our expanded capabilities will enable us to achieve even greater success. Today’s marketing landscape demands integrated thinking and specialized execution our transformation into Cheil SWA Group is a natural evolution of our capabilities, allowing us to offer clients seamless access to world-class expertise across every touchpoint of the consumer journey.”
Seven Agencies, One Unified Group
The Cheil SWA Group will operate seven specialised companies, each offering expertise in distinct areas of marketing:
Cheil India – Continues to serve Samsung with integrated marketing services across creative, digital, retail, and brand experience.
Cheil X – Focused on global and Indian non-Samsung clients, providing end-to-end creative and strategic solutions.
Experience Commerce – A digital and tech agency driving e-commerce innovation and performance marketing, backed by its Offshore Development Center (ODC).
CYLNDR – A content production and VFX studio delivering high-quality, new-age content with full-service production capabilities.
Digital Media & Influencer Marketing Unit – Offers performance marketing, D2C solutions, and technology-powered influencer campaigns through a 300+ member team.
NewRx – Specialising in retail design, in-store communication, and end-to-end store development for enhanced brand experiences.
Cheil GDC (Global Data Center) – Leverages real-time digital data to create automated, insight-driven marketing strategies and trackable results.
Strategic Growth & Market Position
This rebranding follows Cheil’s recent period of growth driven by both organic expansion and strategic acquisitions. The new structure breaks down silos between departments and brings together media, tech, data, and creative to deliver holistic marketing strategies for clients.
With a renewed focus on innovation and outcomes, Cheil SWA Group aims to become a preferred partner for businesses in India and beyond—offering scalable solutions that drive real impact.
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