AdTech Today successfully hosted its premier event, Future Forward: Digital 2025, on April 9th at the Taj Santacruz, Mumbai. With an impressive turnout of leaders from across the digital, marketing, and media ecosystem, the event proved to be a dynamic platform for future-focused conversations, innovation showcases, and industry-defining insights.
The day opened with a compelling keynote by AdTech Today’s CEO, Mr. Srikanth Rayapolu, setting an energetic tone for what followed — a power-packed agenda navigating the fast-evolving digital landscape.
The first panel, “Programmatic & Native Ads: Future Forward,” offered a deep dive into how automation and contextual creativity are reshaping advertising strategies. The session was moderated by Sairam Ranganathan (Chief Digital Officer, Wavemaker India).
Next came the “CTV & OTT: Future Forward” panel, spotlighting the exponential growth of connected TV and streaming platforms, and how they’re redefining content consumption and digital storytelling. Moderated by Vikram Chande (National Sales Head – Digital, ZEE5), the panel delivered compelling insights from media and brand leaders.
The third panel, “Performance Marketing: Future Forward,” tackled the ever-evolving tactics of ROI-driven campaigns and growth marketing. The discussion, moderated by Nihal Nambiar (SVP – Strategic Solutions & Growth, iProspect), explored data, platforms, and precision in performance media.
Keynote sessions brought added depth and vision. Moneka Khurana (MMA India) championed agility and innovation as the cornerstones of next-gen marketing. Gulshan Verma (JioAds) unpacked the transformative potential of retail media networks, while Explurger’s CEO Jitin Bhatia, highlighted how AI is reshaping digital engagement. Gandharv Sachdeva (Hybrid INSEA) offered deep insights into precision targeting, and a thought-provoking panel powered by Kargo — moderated by Nabajit Nath (Sales Director, India – Kargo) — explored immersive, brand-safe digital experiences and the future of premium media environments.
The event concluded on a celebratory high with the prestigious AdTech Marketer Awards, honoring standout professionals and brands for creativity, strategic excellence, and innovation across categories — reflecting the forward-thinking spirit of the industry.
AdTech Today extends its heartfelt gratitude to all partners who made this event possible. The event was powered by Hybrid, with TRACKIER as the Associate Sponsor, Kargo as the Premium AdTech Partner, Mixed Reality, AL Partner as Flam, Xplurger as the Social Media Partner, MMA India as the Support Partner, and Earth & Pure as the Gifting Partner.
Future Forward: Digital 2025 was not just an event but a celebration of what’s next.
