Advertising industry veteran Shashi Sinha has officially launched OMARK Media Solutions, a next-generation Digital Out-Of-Home (DOOH) media assets company aimed at redefining how luxury brands engage with audiences in high-impact environments.
With an extensive background in airport media advertising, Sinha brings over a decade of experience managing advertising revenues across major Indian airports. He previously served as the Chief Business Officer at Laqshya Media, where he oversaw DOOH operations and advertising revenues for Hyderabad, Cochin, and Noida airports. Before that, he led advertising initiatives for six major airports under Adani Airports.
OMARK Media Solutions, a group company of M/S AG Concepts, co-founded by Arunangsu Ghosh—former Country Head of Clear Channel India and a renowned media strategist and technologist—is designed to provide luxury brands with exclusive, precision-driven media opportunities. The company focuses on technology-enabled, networked media spaces that promise impactful brand storytelling in high-traffic, real-world environments.
“Omark Media is not just about placing ads—it’s about creating exclusive, finely tuned opportunities where luxury brands can thrive,” said Shashi Sinha, Co-Founder and Executive Director of OMARK Media Solutions.
The company is anchored in the philosophy of “Media Around Life”—a unique approach that views OOH not merely as a channel for exposure but as an immersive experience, tapping into naturally aggregated audiences in places where people live, move, and interact. Rather than chase attention, OMARK aims to deliver brand messages to audiences already engaged in meaningful moments.
“Our approach to OOH is based on the idea that this media connects with the audience that gathers naturally in busy, high-traffic locations. OOH media delivers an ‘aggregated’ audience as they go about their lives. We call this ‘Media Around Life.” added Sinha.
By combining cutting-edge technology, design thinking, and a deep understanding of urban consumer behavior, OMARK Media Solutions is set to build an elevated DOOH ecosystem tailored to premium advertisers seeking greater resonance and ROI from their campaigns.
As India’s urban spaces continue to evolve and digital adoption accelerates, OMARK Media’s entry marks a pivotal moment in the transformation of out-of-home media into a smart, contextual, and brand-safe channel for the future.
