Plant-based milk brand OATSIDE has named Trapper as its media agency of record (AOR) for Malaysia, marking a strategic move to strengthen its presence in the local market. This partnership unites two homegrown powerhouses—Singapore’s OATSIDE and Malaysia’s Trapper—in a shared mission to drive brand growth and deepen consumer engagement.
OATSIDE has quickly become a favourite among both plant-based milk enthusiasts and health-conscious consumers, thanks to its creamy texture, sustainably sourced ingredients, and commitment to flavour innovation. As the demand for healthier beverage alternatives continues to grow in Malaysia, OATSIDE is set to leverage Trapper’s local market expertise and data-driven media strategies to accelerate its expansion.
The partnership will focus on integrated media strategies aimed at enhancing brand awareness, increasing consumer engagement, and driving market penetration across Malaysia. With Trapper’s proven track record in executing impactful campaigns, OATSIDE is well-positioned to establish itself as a leading choice for health-conscious Malaysians.
Trapper has been making significant strides in the media industry, securing major wins in 2024, including the global media remit for MAG and the local media remit for Netflix Malaysia. This momentum positions Trapper to effectively support high-growth brands like OATSIDE in scaling their market presence.
Shannon D. Francis, senior brand manager at OATSIDE, said,
“As we continue to grow OATSIDE’s presence in Malaysia, partnering with Trapper is a strategic move to connect more meaningfully with consumers and accelerate our brand’s reach. Trapper’s enthusiasm to grow the brand and expertise in media planning and execution, coupled with their understanding of the Malaysian market, makes them the chosen partner for the next phase of our journey.”
Meanwhile, Sivanathan Krishnan, chairman and co-founder at Trapper, commented,
“We are humbled and thrilled to be appointed as OATSIDE’s media AOR for Malaysia. OATSIDE is a dynamic brand that has disrupted the beverage industry, and we look forward to crafting innovative media strategies to further cement its position in the Malaysian market.”
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