PHD India, a part of the Omnicom Media Group, has been appointed the agency on record for Bondbazaar, a leading financial platform specializing in fixed-income investments. Following a competitive multi-agency pitch, PHD India will spearhead Bondbazaar’s media strategy, planning, and buying, with operations managed from its Mumbai office. This collaboration will focus on leveraging data, technology, and media strategies to strengthen Bondbazaar’s market presence and support its growth in the investment sector.
Monaz Todywalla, CEO of PHD India, expressed her enthusiasm, stating,
“We are excited to partner with Bondbazaar and look forward to driving strong marketing and business outcomes for the brand backed by our legacy of intelligent strategy and planning. We believe in an agile and mutual partnership—one where we will work collaboratively to accelerate Bondbazaar’s growth in the market. PHD India’s extensive background working with BFSI and financial clients ensures that we are well-equipped to meet their unique needs and goals and strategically position the brand for success.”
Bondbazaar’s mission is to simplify bond investing through technology, transparency, and a user-centric approach. The platform is designed to make bond investments more accessible, offering tools to help investors navigate the market and achieve their financial goals.
Akshay Aggarwal, Chief Marketing Officer at Bondbazaar, said,
“We congratulate PHD India for their vision to drive us forward in today’s highly competitive landscape. India’s bond market is growing exponentially, and amidst this evolution, we recognise the importance of building meaningful connections with our consumers.”
“With PHD India’s proven track record in delivering innovative media solutions and a holistic understanding of the Indian market, we are confident about achieving our growth objectives, positioning ourselves to capitalise on India’s evolving financial landscape, and serving our customers better,” Aggarwal added.
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