Gulf Oil Lubricants India, a key player in the lubricants industry, has named Aarthy Sridhar as its new Chief Marketing Officer (CMO). In this role, she will lead the company’s marketing initiatives and brand strategy, driving Gulf Oil’s transformation into a marketing-led organization.
Sridhar brings over 13 years of experience in brand building and category leadership from Hindustan Unilever (HUL), where she played a pivotal role in shaping marketing strategy, portfolio transformation, and P&L management. During her tenure at HUL, she drove strategic growth across major portfolios, including beauty, home care, and ice creams. Her expertise spans successful brand launches, category creation, premiumisation, and portfolio expansion for well-known brands such as Lakmé, Surf Excel, Comfort, and Magnum.
Gulf Oil states that this appointment highlights its commitment to strengthening marketing capabilities, ensuring it stays ahead of market trends while delivering superior value to stakeholders. Sridhar will report to Abhijit Kulkarni, the recently appointed Chief Commercial Officer (CCO) of the company.
Commenting on the appointment, Ravi Chawla, Managing Director and CEO of Gulf Oil Lubricants India, said,
“We are excited to welcome Aarthy Sridhar to the Gulf family. Her deep FMCG expertise and proven success in brand building align perfectly with our marketing excellence agenda. In today’s rapidly changing industry landscape, where customer expectations are continuously evolving, she brings a fresh perspective that will accelerate our transition from traditional industrial marketing to a more dynamic, consumer-centric approach. Aarthy’s proven track record in brand architecture, product innovation, and strategic portfolio management will be instrumental in strengthening Gulf Oil’s market position and brand equity.”
Speaking about her new role, Sridhar said,
“I am delighted to begin my journey with Gulf Oil at this transformative time. Gulf Oil’s storied heritage combined with its progressive outlook presents immense potential for growth. I look forward to applying my consumer-centric experience to strengthen Gulf Oil’s market presence, foster innovation, and build sustainable growth through a comprehensive marketing approach.”
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