Mumbai, 20 February 2025: Chinese Wok, India’s largest Chinese restaurant chain, has launched a CGI video campaign to celebrate its entry into Kolkata. The campaign highlights the brand’s innovative storytelling, nationwide expansion, and youthful personality, reinforcing its leadership in the Desi-Chinese dining space.
The CGI video features a captivating “noodle storm” that illuminates the India map, symbolizing Chinese Wok’s widespread presence. This dynamic visual showcases the brand’s remarkable growth and commitment to delivering bold, flavorful Desi-Chinese cuisine. With a strong presence across 220+ locations in 35+ cities, Chinese Wok continues to expand while maintaining high quality and affordability.
Through cutting-edge CGI and engaging storytelling, the campaign encapsulates Chinese Wok’s modern, energetic identity. The “noodle storm” metaphorically reflects the brand’s rapid expansion while resonating with its vibrant and youthful personality.
Speaking about the campaign, Aayush Madhusudan Agrawal, Founder and Director of Lenexis Foodworks, said,
“At Chinese Wok, we have always believed in blending innovation with tradition to create an unparalleled dining experience. Our journey has been about more than just expansion—it’s about redefining how Desi-Chinese cuisine is enjoyed across India. The ‘noodle storm’ is a visual representation of this journey, symbolizing our passion, rapid growth, and deep connection with food lovers nationwide. As we step into Kolkata, a city with a deep-rooted love for Chinese cuisine, we are thrilled to introduce our signature dishes to an audience that truly appreciates diverse flavors.”
This campaign marks an exciting milestone for Chinese Wok as it continues to revolutionize the Desi-Chinese dining experience across India.
Instagram Link to the CGI video – Chinese Wok
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