Ogilvy has announced significant leadership changes within its creative team, reinforcing its commitment to driving award-winning campaigns across the UK and EMEA regions. André (Dedé) Laurentino, the current Chief Creative Officer (CCO) of Ogilvy UK, has been appointed as Deputy CCO for Ogilvy EMEA. In his new role, André will support creative initiatives across 50 offices in 35 countries alongside Dr. Stephan Vogel, Regional CCO for Ogilvy EMEA. Additionally, he will continue to serve as Global Creative Lead for Nestlé, one of Ogilvy’s most valued global clients.
In line with this transition, Ogilvy UK’s Chief Executive Creative Director, Jules Chalkley, will assume responsibility for overseeing Ogilvy UK’s creative department. These appointments come as Ogilvy UK secures its position as the #1 agency in the UK for the second consecutive year on WARC’s Creative 100 list, a testament to the agency’s continued creative excellence.
Since joining Ogilvy UK in 2014 as Global Executive Creative Director for Unilever, André has played a pivotal role in elevating the agency’s creative profile. Under his leadership, Ogilvy UK has developed some of the most recognized campaigns, including Maaate for the Mayor of London, which won multiple Grand Prix awards, as well as projects for Jameson, Coca-Cola at the Olympics, Sipsmith, and Relate. His creative direction has also led to an expanded client portfolio, welcoming brands such as Molson Coors, Dulux, Pets at Home, and Valeo Foods.
A highly awarded creative leader, André has earned 43 Cannes Lions, in addition to numerous accolades from the Clio Awards, D&AD, and One Show. His new role as Deputy CCO for Ogilvy EMEA marks a continuation of his influence in shaping impactful global campaigns.
Meanwhile, Jules Chalkley, one of the most celebrated creative minds in the industry, steps up to lead Ogilvy UK’s creative direction. With an impressive track record of producing culture-defining work for brands like IKEA, M&S, Land Rover, Virgin Atlantic, and the Royal Navy, Jules brings invaluable experience and vision to his new role.
Liz Taylor, Global Chief Creative Officer, Ogilvy, commented on the appointments:
“Dedé and Jules are a brilliant creative force, and their partnership over the past several years has been instrumental to Ogilvy UK’s creative resurgence. Dedé’s global perspective and award-winning track record make him the perfect choice to partner with Stephan as he continues to drive our creative partnership with Nestlé. And Jules’ deep understanding of the UK market, coupled with his passion for creating work that truly connects with people, makes him the ideal leader to continue Ogilvy UK’s creative momentum. Nothing makes me happier than seeing both step into expanded roles within our network where they can truly expand their impact and influence.”
James Murphy, CEO of Ogilvy Group UK, added:
“I’d like to thank Dedé for his incredible contribution to Ogilvy UK and I’m thrilled to be working more closely with Jules, whom I’ve known and admired for years. His leadership and creative vision will be invaluable as we continue to deliver impactful and effective work for our clients.”
Expressing his excitement about the new role, André (Dedé) Laurentino stated:
” I’m beyond thrilled to join Stephan and Patou in leading EMEA, a region that has consistently delivered outstanding creative work for Ogilvy. It’s a dream come true. And to continue to work with Nestlé, and so many of their iconic brands, makes me see creative opportunities anywhere I look. Don’t pinch me, or I might wake up.”
Jules Chalkley echoed the enthusiasm:
“Ogilvy is a global icon of creativity and London has an incredible new energy. To be a part of that and to lead one of the most creatively diverse communities in the UK and to drive our cultural relevance is a wonderful opportunity.”
These leadership transitions signal Ogilvy’s unwavering dedication to creativity, innovation, and brand transformation. With André Laurentino taking on an expanded regional role and Jules Chalkley spearheading Ogilvy UK’s creative vision, the agency is well-positioned to maintain its reputation as a global creative powerhouse.
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