Lemma Disrupts the DOOH CMS Landscape with Lemma Phi

13th Feb 2025 : Lemma, a leader in Omnichannel Digital advertising space, today announced the launch of Lemma Phi, a completely redesigned and significantly enhanced version of its enterprise grade, free Content Management System (CMS) for DOOH screen owners globally. Building on the success of its previous CMS offering, Lemma Phi takes DOOH management to new heights, with cutting-edge features, including advanced AI-powered discovery solutions that revolutionize how screens are matched with demand partners. The goal: streamline content and screen management , uncover new business opportunities, and accelerate growth for screen owners globally powered with AI. 

Lemma Phi introduces a suite of AI-driven features, designed to make managing DOOH assets smarter, simpler, and more efficient:

• AI-Powered Discovery Tool: Automatically classifies OOH media by geolocation, audience demographics, seasonal footfall variations, and more. Global brands can discover screens tailored to their needs with ease .

• Auto Categorization of Creatives and Screens: AI-powered categorization ensures seamless onboarding. Screens are automatically classified based on location and type, such as outdoor, indoor, office, or elevator screens.

• AI-Powered Floor Rate Recommendations: Lemma Phi uses AI to recommend optimal floor rates for media owners, ensuring competitive pricing based on real-time market data.

• Energy Savings with AI: AI-driven brightness control adjusts to local light conditions over time, enhancing visibility while cutting down on operational costs and promoting sustainability.

Commenting on the launch, Gulab Patil, Founder & CEO, Lemma said,

“We believe that access to powerful DOOH CMS  should be easy. With Lemma Phi, we’re democratizing access to advanced technology, empowering screen owners of all sizes to maximize the value of their inventory and drive revenue growth. Why pay for something that should be readily available, and easily manageable from anywhere?” he added “Lemma Phi, with its mobile-first approach and expanded feature suite, is not just a free CMS; it’s a catalyst for growth and innovation in the DOOH space. We’re confident that it will empower screen owners to unlock the full potential of their digital canvases, with demand from around the globe”

Lemma Phi also includes a broad range of advanced features:

• Intuitive Interface: A user-friendly design that makes content management simple and efficient, no matter the user’s technical expertise.

• Scalability & Reliability: Built to support networks of any size, from small displays to massive 100-foot billboards, ensuring reliable performance and uptime.

• Smart Screen Grouping & Scheduling: Effortlessly organize screens into logical groups and synchronize content schedules to boost efficiency.

• Remote Control & Monitoring: Manage screen power, content playback, and even brightness remotely, while ensuring high operational efficiency.

• Real-Time Reporting & Dashboard: Stay in control with detailed reports on screen status, content playback, and performance data.

In addition to its many features, the Lemma Phi app allows screen owners to manage screens and content on the go, with real-time alerts and notifications, ensuring full control at all times.

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