Axis Max Life Insurance (formerly Max Life Insurance) has appointed Techmagnate to lead its end-to-end SEO strategy for Term Insurance and Savings products in India, following a competitive multi-agency pitch.
As part of this collaboration, Techmagnate will conduct a comprehensive analysis of Axis Max Life Insurance’s digital presence. Their SEO specialists will work closely with the company’s in-house marketing team to craft and implement a data-driven SEO strategy aligned with business objectives and target audiences.
With a strong track record in the BFSI sector, Techmagnate has successfully partnered with leading brands, including Bajaj Finserv, Kotak Mahindra Bank, Axis Securities, Aditya Birla Finance, Muthoot Fincorp, Pinelabs, and PNB Housing Finance.
Commenting on the mandate win, Sarvesh Bagla, CEO and Founder, Techmagnate, said,
“We are delighted to work with one of the foremost life insurance companies in India and embark on this journey. We are confident that our data-driven approach and expertise across the entire search landscape will help accelerate the company’s visibility in search results, driving organic traffic and generating quality leads. Winning this mandate exhibits our mutual commitment to innovation and growth in a digitally-forward era.”
To this, Saurabh Marwah, VP – Ecommerce, Axis Max Life Insurance, added, said,
“We strive to continue as D2C leaders and significantly consolidate our market share. SEO being an important business aspect and with Techmagnate as our partner, we are hopeful to achieve this goal in months to come”
“Our goal is to establish synergy between our teams that will lead to innovative campaigns and measurable results”, Bagla concluded.
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