Lift, the media agency within the European Digital Group, has partnered with Cedara, the Carbon Intelligence Platform, to measure and reduce its carbon footprint across operations and advertising delivery. This collaboration strengthens Lift’s sustainability efforts while helping brands minimize emissions from their media campaigns.
As a key player in the French media landscape, Lift is committed to responsible and innovative advertising. By integrating Cedara’s sustainability platform, the agency will assess its full carbon footprint—including Scope 1-3 emissions and media delivery across digital and offline channels—while developing targeted reduction strategies. Cedara will also support Lift in regulatory compliance and broader sustainability initiatives.
For brands partnering with Lift, this initiative enhances transparency and accountability in media planning and activation. Cedara’s technology delivers comprehensive emissions insights across all media channels, aligning with the Ad Net Zero Global Media Sustainability Framework. Advertisers will gain data-driven recommendations to optimize campaigns for reduced carbon impact without compromising reach or performance.
“As a media agency, meeting the requirements of responsible advertising means, above all, ensuring that we are properly equipped to do so,” said Sanja Vlaisavljevic, head of Lift. “We wanted to go much further than a simple carbon footprint calculator. The partnership with Cedara has enabled us to equip both the agency and our customers, so that they can align their media choices with their sustainable development objectives.”
Andrea Caporlingua, VP of sales, France and Belgium at Cedara, added:
“Our collaboration with Lift (European Digital Group’s) represents an important step toward reducing the environmental impact of advertising. With Cedara’s technology, Lift and its clients will be able to implement sustainable media strategies that drive both business success and climate action.”
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