Dentsu has announced the appointment of Brett Elliott to the newly created role of Chief Operating Officer – Media. Elliott, previously Government Head at rival agency UM, will focus on operational efficiencies and client success across Dentsu’s media agency brands: Carat, iProspect, and dentsuX.
With a distinguished career spanning leadership roles at MediaCom and UM, Elliott brings extensive experience in investment strategy and media operations. Most recently, as Managing Director at UM, he led the federal government media account.
Based in Melbourne, Elliott will oversee Dentsu’s media agency business, emphasizing operational excellence, technology integration, and client success. His leadership will be instrumental in further strengthening Dentsu’s position as an industry leader.
Fiona Johnston, CEO Media, Client Counsel + Commercial at Dentsu Australia, expressed enthusiasm about the appointment:
“I am delighted to bring Brett to our amazing team at Dentsu. His ambition and care are second to none, and I know he will add great value, bringing a sense of passion and purpose to our client operational excellence and future thinking for the team, in tech and tools. For those who know him, he is also just a great human, and a solid and authentic leader, which adds to our culture.”
Elliott highlighted his excitement about joining Dentsu, noting its strong history of innovation and powerful brand capabilities
“Carat, iProspect, and dentsuX are all exciting businesses with great potential. With so much change in our industry, there is a huge opportunity to harness the best of technology and combine that with great people to deliver real client outcomes. I’m delighted to be a part of the team and to help drive the momentum that Dentsu is already building.”
The appointment follows a successful year for Dentsu’s media agency brands. Carat secured major wins, including Harvest Road Group and Summit Homes Group in WA, Funlab in Victoria, and EnergyFlex in SA, while extending its relationship with Barbeques Galore in NSW.
Elliott’s appointment signals Dentsu’s commitment to enhancing operational efficiencies, integrating advanced technology, and delivering exceptional client success.
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