Third Wave Coffee, a leading coffee-first QSR brand, has appointed Akshat Arora as its new Marketing Director. In this role, Arora will drive key initiatives to elevate brand awareness, boost digital presence, foster consumer engagement across both online and offline channels, and strengthen the brand’s competitive position in a rapidly evolving market.
With over a decade of expertise in marketing and brand strategy, Arora brings a strong track record of driving growth, enhancing brand equity, and building meaningful connections with consumers. His addition to the leadership team is set to inspire innovation, increase customer engagement, and accelerate the brand’s growth in India’s expanding specialty coffee market.
This appointment coincides with Third Wave Coffee’s milestone of opening its 125th cafe, marking an exciting phase of expansion across India and solidifying its leadership in the specialty coffee sector.
Prior to joining Third Wave Coffee, Arora has played a key role in the growth of brands such as Tim Hortons, Bisleri, and Jaguar Land Rover, with more than 14 years of experience navigating competitive markets across various industries.
Rajat Luthra, CEO, Third Wave Coffee, said,
“We are delighted to welcome Akshat to the Third Wave Coffee family. His extensive experience and innovative approach to business strategies makes him an invaluable addition to our team. Given the opportune stage the brand is at, we look forward to partnering with him as we embark on the next phase of our journey. We are confident that Akshat’s leadership will elevate our marketing strategies and deepen our connection with coffee enthusiasts nationwide.”
Akshat Arora, Marketing Director, Third Wave Coffee, said,
“Third Wave Coffee has already defined India’s coffee culture with its specialty coffee offerings and customer-first approach. I am excited to join this remarkable journey and contribute to the brand’s next phase of growth. My focus would be on creating a deeper preference for the brand and driving brand love as we continue to innovate and grow. Together with the team, I am committed to strengthening the brand’s legacy of transforming how India experiences coffee”.
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