Gozoop Creative Digital, the creative arm of Gozoop Group, has announced an exciting new partnership with Mad Over Donuts (MOD), the iconic donut brand that has reshaped the dessert scene in India’s metro cities.
This collaboration marks a significant step forward as Gozoop takes on a strategic role, going beyond traditional creative duties to become a key brand partner for MOD. With a deep understanding of MOD’s values and vision, Gozoop will oversee various aspects of the brand’s journey, including creative campaigns, innovative packaging, product development, and marketing strategies. This partnership highlights Gozoop’s capability to deliver holistic, 360-degree solutions that impact both MOD’s online and offline presence.
As part of the mandate, Gozoop Creative Digital will lead strategic campaigns to boost MOD’s brand affinity and visibility, using content creation and community-building initiatives to unify the brand’s voice across multiple platforms.
Tarak Bhattacharya, Executive Director and CEO of Mad Over Donuts, expressed excitement about the partnership,
“We are thrilled to collaborate with Gozoop Creative, whose innovative strategies and proven expertise align seamlessly with our vision of delivering unparalleled experiences to our audience. This partnership is a strategic step towards achieving our business objectives of enhancing brand visibility, driving customer loyalty, and leveraging digital platforms to drive brand initiatives. Together, we aim to explore innovative avenues of interaction and further solidify MOD as a beloved brand in the dessert space.”
Rohan Bhansali, Executive Chairman and Co-founder of Gozoop Group, emphasized the shared vision,
“Mad Over Donuts is a brand that deserves not only mindspace but also heartspace in every consumer’s heart. It’s a brand where we can really explore all dimensions of marketing and brand love. As equitable partners in their business and brand, our mission is to make MOD one of India’s most loved QSR brands.”
Rooted in trust and long-term commitment, Gozoop will serve as MOD’s strategic partner, driving growth, customer engagement, and brand impact across all platforms. Together, they aim to set new benchmarks for integrated marketing excellence, delivering compelling brand experiences that redefine industry standards.
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