Whoppl, a content-to-commerce company, has formed a strategic partnership with Go Zero, a guilt-free ice cream brand, to lead their comprehensive social media strategy. This collaboration marks a major milestone for both brands as they aim to amplify Go Zero’s digital footprint using a video-first approach.
Whoppl will handle all aspects of the campaign, from ideation to execution, including content creation, scripting, promotions, and influencer collaborations. This will ensure a unified and impactful strategy that resonates with Go Zero’s target audience.
The partnership comes at a crucial time for Go Zero, following its successful appearance on Shark Tank India Season 4. With its new range of zero-sugar ice creams, Go Zero is set to revolutionize India’s ice cream industry.
“With this digital mandate, we are thrilled to be partnering with Go Zero. Our commitment to creatively enabling Go Zero’s next stage of growth with an increased focus on strengthening their quick commerce spectrum is extremely exciting. We are thrilled to work with a brand that embodies innovation and health consciousness,” said Ramya Ramachandran, founder and CEO of Whoppl. “Our video-first approach aligns perfectly with the evolving consumer preferences for engaging and authentic content.”
Kiran Shah, founder of Go Zero, shared his enthusiasm,
“Partnering with Whoppl is an exciting opportunity for us. Their understanding of our brand’s pulse and commitment to disruptive marketing strategies aligns seamlessly with our vision. Together, we aim to elevate Go Zero’s presence in the market and connect more deeply with our audience.”
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