Omnicom Media Group (OMG) India has partnered with LinkedIn to train and certify its employees as LinkedIn Certified Marketing Insiders. This makes OMG India the first agency in the country to lead this initiative with LinkedIn, further strengthening its commitment to upskilling its team and enhancing its capabilities in delivering transformative experiences for clients.
The #OMG100Insiders program was introduced to provide OMG India’s team with in-depth knowledge of LinkedIn advertising, equipping them with the expertise needed for ROI-driven planning and strategies for brands. The program covers essential modules such as Fundamentals, Marketing Strategy, and Content and Creative Design.
In today’s ever-changing marketing environment, building a network of skilled and knowledgeable marketers is crucial for success, and this initiative aims to achieve just that. The certified team is now also eligible to earn the LinkedIn Certified Marketing Expert certification, positioning them as the next generation of thought leaders in B2B marketing.
Kartik Sharma, Group CEO, Omnicom Media Group India, said,
“The marketing landscape is constantly evolving and demands agility on our part. Through best-in-class upskilling opportunities and digital leadership initiatives like #OMG100Insiders, we continue to unlock new dimensions of growth and champion our culture of being our clients’ most trusted partners and unlocking value and business outcomes for clients.”
This move builds on OMG India’s previous achievements, including being the first agency network to earn the Meta Certified Company status in July 2024, as well as receiving Marketing Science and Media certifications.
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