The Content Works has been named part of the L’Oréal Groupe agency village following a multi-stage tender process.
This partnership builds on The Content Works’ four-year collaboration with L’Oréal Corporate, now extending to L’Oréal Groupe’s impressive portfolio of 32 brands, including L’Oréal Paris, Garnier, Maybelline, NYX, Kiehl’s, La Roche-Posay, and Lancôme.
“The Content Works emerged as a leader in the tender process, showing in depth knowledge of social platforms and tailored strategies for each of the brands,” said Adriana Kritharides, brand engagement lead for Kiehl’s.
Alex Noonan, director of The Content Works and former women’s magazine editor, shared her admiration for L’Oréal Groupe’s collection of brands, people, and leadership in the industry.
“What excites me most about this opportunity is developing strategies to engage with L’Oréal Groupe’s incredibly diverse breadth of consumers,” Noonan said. “L’Oréal Corporate was one of The Content Works first clients, so we’re thrilled to broaden this relationship and to be appointed to the Agency Village to continue to work closely with these formidable brands and innovate together.”
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