How are Indians Shopping this Festive Season: Inshorts Poll Insights

09 October 2024: Inshorts Group, which runs India’s leading news app, Inshorts, and the largest local content platform, Public, has released its latest poll, offering valuable insights into consumer behaviour and shopping preferences during the festive season. This survey, which garnered over 2.4 Lakh responses, highlights how various factors such as festive shopping triggers, timing preferences, budgeting habits, and platform choices influence consumer behaviour and purchasing decisions during the festive season.

Festive Shopping Triggers and Preferences

  • The Poll revealed that 48% of respondents were more inclined to purchase festive-themed products during the festive season.

  • Whereas, 67% of respondents are more likely to buy additional items when special seasonal discounts are available.

  • In terms of platform comparison, 82% of respondents explore multiple platforms before making their final festive season purchases.

Last-Minute vs. Planned Shopping

  • Additionally, 51% of respondents purchase festive clothes well in advance, while 49% tend to buy them last-minute, indicating a fairly balanced approach to shopping timing.

  • For festive gifts, a notable 58% of respondents prefer to buy last-minute.

  • When shopping for gifts last-minute, 39% prefer to make their purchases through quick-commerce or instant delivery services.

  • Regarding festive decorations, 54% of respondents buy them last-minute.

  • For urgent home décor items, a notable 34% of the respondents opt for quick-commerce or instant delivery.

  • Festive gift hampers are typically purchased last-minute by 55% of respondents.

  • For urgent festive gift hampers, 35% of the respondents turn to quick-commerce options.

Budgeting & Spending Pattern

  • The poll also revealed that 59% of respondents do not set a specific budget for their festival shopping.

  • Whereas, 60% of respondents prefer to invest in high-value items like electronics and appliances during festive sales.

  • Additionally, 49% of respondents said they spend more on Home & Decor items during the festive season compared to other times of the year.

Online vs. Offline Shopping Preferences

  • When it comes to festive clothes such as sarees, kurtas, and lehengas, 66% of respondents prefer to shop offline.

  • For festival gift purchases, 44% of respondents favour buying gifts online.

  • High-value purchases such as electronics show a more balanced preference, with 52% of consumers opting for online shopping and 48% choosing offline.

  • In the category of festive home décor, including diyas, lights, and rangolis, 75% of respondents opt for offline purchases.

  • For festive gift hampers, which include sweets and dry fruits, 82% prefer to shop offline.

  • In terms of last-minute festive item purchases, 32% of respondents are more likely to shop from online options.

  • Additionally, 65% of respondents would be more likely to purchase festive gifts online if custom gift packaging options were available.

  • Finally, 75% believe that the ability to schedule delivery for a specific time during the festive season would enhance the convenience of online shopping.

 

Inshorts Poll: Festive Season 2024
S.No Question Answer Percentage
1 Do festive-themed products make you more inclined to make a purchase? Yes 47.69%
No 52.31%
2 Are you likely to buy additional items if offered special seasonal discounts? Yes 66.73%
No 33.27%
3 Do you explore multiple platforms before deciding on your festive season purchases? Yes 81.56%
No 18.44%
4 When do you usually purchase festive clothes? Well in advance 51.07%
Last-minute 48.93%
5 When do you usually purchase festive gifts? Well in advance 41.51%
Last-minute 58.49%
6 If you’re shopping for gifts last-minute, how do you prefer buy them? Quick-commerce/Instant Delivery 39.00%
Offline store 61.00%
7 When do you usually buy your festive decorations? Well in advance 46.14%
Last-minute 53.86%
8 If you need home décor items urgently, how do you prefer buy them? Quick-commerce/Instant Delivery 33.95%
Offline store 66.05%
9 When do you usually buy festive gift hampers? Well in advance 44.73%
Last-minute 55.27%
10 For urgent festive gift hampers, How do you prefer buy them? Quick-commerce/Instant Delivery 35.33%
Offline store 64.67%
11 Do you allocate a specific amount for shopping during the festival season? Yes 41.36%
No 58.64%
12 Do you tend to purchase high-value items (like electronics, appliances) during festive sales? Yes 59.74%
No 40.26%
13 Do you spend more on home décor and lifestyle items during the festival season compared to other times of the year? Yes 49.34%
No 50.66%
14 Where do you prefer buying festive clothes (sarees, kurtas, lehengas, etc.)? Online 34.02%
Offline 65.98%
15 Where do you prefer buying gifts for festivals? Online 43.57%
Offline 56.43%
16 Where do you prefer buying high-value purchases like electronics (TVs, gadgets, appliances) during festivals? Online 51.69%
Offline 48.31%
17 Where do you prefer buying festive home décor (diyas, lights, rangolis, etc.)? Online 25.03%
Offline 74.97%
18 Where do you prefer buying festive gift hampers (sweets, dry fruits, etc.)? Online 17.76%
Offline 82.24%
19 Where are you more likely to buy last-minute festive items? Online 32.34%
Offline 67.66%
20 Would you be more likely to purchase festive gifts online if custom gift packaging options were available? Yes 64.60%
No 35.40%
21 Would the ability to schedule your delivery for a specific time during the festive season make online shopping more convenient for you? Yes 74.54%
No 25.46%

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