AI Acceleration by LS Digital And DataMorph

In this exclusive interview, Prasad Shejale CEO & Founder, LS Digital and Krishna Katikaneni, CEO and Co-founder, DataMorph discuss their game-changing partnership, streamlining data pipeline automation to accelerate AI adoption and empower businesses globally.

 

How did this collaboration come about, and how do the strengths of both companies create a unique offering for global businesses?

Prasad Shejale: The collaboration between LS Digital and DataMorph came about due to our shared vision of accelerating digital business transformation for enterprises across the globe. At LS Digital, we have always focused on enabling brands to leverage their data for informed decision-making and enhanced customer experiences. However, we noticed that a significant bottleneck for many companies was the time-consuming process of data engineering and pipeline creation, which consumed up to 60% of their resources.

DataMorph, with its expertise in data pipeline automation, was a natural partner for us. By joining forces, we bring together LS Digital’s holistic approach to digital transformation and DataMorph’s state-of-the-art automation platform. This unique synergy creates a solution that not only reduces data engineering time by 90% but also allows businesses to scale their AI initiatives more effectively. With this partnership, enterprises can focus on driving innovation and actionable insights, significantly enhancing their competitive edge in the market.

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DataMorph’s automation claims to reduce the time required for data pipeline creation by up to 90%. How do you foresee this impact changing the landscape of AI-driven business operations?

Krishna Katikaneni: DataMorph’s automation has the potential to transform how businesses approach AI-driven operations. Traditionally, enterprises spend a large portion of their time and resources on data engineering and pipeline creation, often delaying the implementation of AI strategies. Our platform drastically reduces this time by up to 90%, allowing businesses to allocate more resources to actual AI initiatives.

This impact is multi-fold. First, it accelerates AI readiness, enabling businesses to quickly derive actionable insights from their data. Second, it reduces the dependency on highly skilled data engineers by offering an intuitive, no-code/low-code interface that can be used by non-technical staff. By making data pipelines more accessible, we empower enterprises to adopt AI across various functions, from customer analytics to supply chain optimization, resulting in more agile and data-driven business operations.

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Can you share any success stories or client feedback on how DataMorph’s platform has improved data pipeline processes and accelerated AI initiatives?

Krishna Katikaneni: (a). ‘University of California Office of the President (UCOP) Risk Services’ built a ‘UC Healthcare Liability Data Management System’ using DataMorphTM to achieve the following benefits:

  • Simplify and reduce ETL processing time by 75% or more with DataMorph’s pre-built data connectors and transformation processors.
  • Create a unified analytical solution to support various workloads (Ad-hoc, Business Intelligence, AI/ML).
  • Improve the quality of healthcare by having ‘Single Source’ of truth to support various personas within UC medical centres.

(b). A leading fashion retailer implemented a ‘Unified Data Analytics Platform’ using DataMorphTM to achieve the following benefits:

  • Eliminate many ‘Ingestion and Transformation Customized Pipelines’ into a single ‘Standard Data Ingestion and Transformation Framework’.
  • Reduce ETL processing time by 50% or more by optimizing data pipelines and automation.
  • Leverage DataMorph’s extensibility features to Integrate AI/ML workloads into the platform.

 

What key markets or industries are you targeting for expansion beyond the US, and why are they important?

Prasad Shejale: Our expansion strategy is focused on markets that are experiencing rapid digital transformation. Specifically, we are targeting industries like e-commerce, finance, healthcare, and retail in regions such as Europe, the Middle East, and the Asia-Pacific. These regions are pivotal due to their fast-paced adoption of digital technologies and the increasing importance of data-driven decision-making in these sectors.

For instance, in Asia-Pacific, businesses are facing unique challenges in managing large volumes of data due to high internet penetration and consumer behaviour shifts. Similarly, in the Middle East, there is a strong push towards digital adoption in sectors like finance and retail. By expanding into these markets, we aim to empower businesses with automated data pipeline solutions, facilitating a seamless transition into AI-driven operations.

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What future innovations can we expect from this partnership in terms of AI acceleration and automation?

Krishna Katikaneni: Looking ahead, our partnership with LS Digital will focus on introducing more advanced features to further simplify AI adoption for enterprises. One area we are exploring is AI-driven data quality checks, which will automatically detect and resolve data discrepancies in real-time. This will significantly enhance data accuracy, ensuring that businesses can rely on their data for strategic decision-making.

Additionally, we plan to deepen our integration with LS Digital’s DBT framework, enabling seamless orchestration of data processes across multiple environments. Our roadmap includes more sophisticated automation capabilities, such as intelligent data orchestration and dynamic scaling, which will help enterprises of all sizes streamline their AI operations even further.

 

For businesses that are still in the early stages of adopting AI, how do you plan to make data pipeline automation accessible and scalable for them?

Prasad Shejale: We understand that businesses at the early stages of AI adoption often face resource constraints, especially when it comes to skilled data engineering talent. This partnership addresses those challenges by providing a user-friendly, no-code/low-code platform that can be operated by even entry-level developers or business analysts.

Our goal is to democratize access to data pipeline automation. Through DataMorph’s platform, we enable businesses to streamline their data processes without needing deep technical expertise. This not only reduces costs but also accelerates the path to AI readiness. Additionally, we plan to provide tailored training programs and consulting services to help businesses set up their data pipeline systems efficiently, ensuring scalability as they grow.

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What sets this collaboration apart from others in the market?

Prasad Shejale: Our partnership is uniquely positioned due to the combination of LS Digital’s end-to-end digital business transformation expertise and DataMorph’s cutting-edge data pipeline automation platform. While other solutions in the market may offer aspects of data processing or automation, our collaboration provides a holistic framework that covers the entire data lifecycle.

Moreover, DataMorph’s platform is cloud-agnostic, highly scalable, and features real-time monitoring, making it adaptable to various business environments. When integrated with LS Digital’s DBT (Digital Business Transformation) approach, this partnership goes beyond just automating data pipelines; it helps enterprises achieve complete data accuracy, compliance, and actionable intelligence. This enables businesses to confidently implement AI strategies and stay ahead in a data-centric, competitive market.

Krishna Katikaneni: This collaboration stands out because it offers a complete solution for enterprises aiming for AI readiness. While many platforms focus solely on aspects of data engineering, our partnership with LS Digital goes beyond that by providing a cloud-agnostic, user-friendly platform combined with expert guidance in digital business transformation.

Moreover, LS Digital’s extensive market presence and deep understanding of client needs enhance the platform’s implementation and support, making it easier for enterprises to adopt data pipeline automation. In short, we offer not just technology, but a holistic approach to making AI-driven business transformation accessible, efficient, and scalable for our clients globally.

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About Neha Mehta

Neha started her journey as a financial professional but soon realized her passion for writing and is now living her dreams as a content writer. Her goal is to enlighten the audience on various topics through her writing and in-depth research. She is geeky and friendly. When not busy writing, she is spending time with her little one or travelling.

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