DUBAI – Hypermedia launched “Pinned,” a groundbreaking digital platform designed to streamline the booking of physical promotional spaces in leading malls across the UAE. Set to reshape the landscape of retail media, Pinned will allow brands and agencies to compare, book, and pay for media spaces online, bringing transparency and efficiency to every step of the process.
Driven by a commitment to surpass global standards and spearhead the digital revolution, Hypermedia envisions Pinned as a bridge connecting brands with consumers more effectively on both region
al and global scales. The platform not only simplifies access to premier retail locations but also reflects Hypermedia’s goal to make physical spaces accessible worldwide.
“In our mission to transform the out-of-home experience, we are also reimagining how advertisers access premium media spaces,” said Philip Matta, CEO of Hypermedia. “Pinned digitizes the entire booking journey for our promo spaces, providing a seamless, transparent experience that connects retailers, suppliers, and customers. Brands will be able to easily browse, compare costs, book, and make payments, simplifying their media campaigns from start to finish.”
By leveraging Pinned, Hypermedia aims to bridge the communication gap between brands and consumers, offering a comprehensive, user-friendly solution tailored to the evolving needs of the retail media market.
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