AFFINITY recently unveiled the revamped brand positioning. This represents AFFINITY as a specialist in accelerating growth. This rebranding is backed by AFFINITY’s diverse services, which include advisory, brand creativity, data and technology, customer experience (CX), employee experience (EX), and CRM and media.
AFFINITY’s expertise lies in:
The agency’s expertise spans across several areas. In the advisory services, they use six dimensions of potential consulting and growth models to identify and prioritize better growth opportunities. In brand creativity, they excel at developing strong brands through exceptional creative ideas and campaigns. Talking about the data and technology services, their data insights and advanced technology provide a competitive edge. Their main focus is on improving customer and employee experiences (CX and EX) in order to drive growth. Their CRM is capable of supporting this goal. Lastly, the media services involve strategic planning and buying. This prioritizes business growth and mere impressions.
AFFINITY has a remarkable history of achieving outstanding history results, as evidenced by around 70 IPA effectiveness awards. The agency has comprehensive services that cover every stage of the brand’s journey, such as business diagnostics, strategy development, brand identity creation, digital transformation, and media planning.
Here is what Luke Brown, CEO of AFFINITY Group, said:
“Over the years of honing our data and business-centric approach, we have developed the ability to clearly see every business not as they are, but as they can be. We can pinpoint the fastest path to sustainable and meaningful growth that will keep the most demanding of CFOs happy. While we’re excited to make this announcement, we’ve been living and refining this offering internally and with our clients for the past two years, so it’s nothing new for us.”
Going further, Angela Smith, CEO, AFFINITY, said,
“As the traditional agency model continues to be increasingly less relevant (AI anyone?!), our restlessness has allowed us to evolve our offering to stay ahead of the curve and offer ambitious businesses the means to find and realize their growth potential. To be sustainable, you have to be able to solve multiple problems, appealing to the entire C-suite, through thinking across adjacent areas of technical ability: brand, data & tech, customer data, and media to deliver change at a business level rather than just spitting out greater volumes of communications pollution.”
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