Goafest presents a masterclass by Whatsapp on ‘Agency exclusive: Drive growth across the customer journey with WhatsApp‘. Hosted by Riddhika Sand, Strategic Partner Manager, Meta the session throws lights on WhatsApp Business platform and its features.
Whatsapp Business is designed to supercharge customer journey with Whatsapp. Today around 1 billion people are messaging business. 90.4% of online adults in India message with business at least once a week, said Riddhika Sand. She emphasized on the difference between WhatsApp Business App & Whatsapp Business Platform, by showcasing its features. WhatsApp Business utilizes whatsapp carousel to create more engagement, there is 83% increase in advertising ROI. Today, WhatsApp has reached 600 million+ users, where one can drive, discover with our platform.
Speaking on how agency can get started, with meta business messaging, she said agencies can maximize their clients investment by helping them interact with their customers, transforming digital experiences on channels where there customers are spending their time going beyond cookies and clicks to evolve engagements to conversions.
Following the Fireside Chat, the next Knowledge Seminar was presented by News 18 Network, titled Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success, featuring a distinguished panel of industry specialists. Among the esteemed speakers were Chandan Mukherjee, Director & Executive Vice President at Nestle; Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles; Sukhleen Aneja, Chief Executive Officer of The Good Glamm Group; Sandeep Karwa, Vice President, Monetization at Flipkart; and Zairus Master, Chief Business Officer at Honasa Consumer Ltd. Conducting the discussion was Delshad Irani, Editor of Storyboard 18.
Zairus, through this conversation, addressed the prevalent issue of emerging brands being overly fixated on short-term goals, long-term goals and the apparent divide, stressing the importance of balancing short-term and long-term objectives. He emphasised the overarching goal of building brands and the necessity of acting swiftly to achieve business growth.
“There is only one objective and action which is to create business,” he affirmed. Thereafter, Chandan underscored the importance of fundamental principles, such as understanding consumers and the brand and utilising various integrations to achieve objectives. He noted the evolving nature of brands in today’s dynamic landscape, highlighting their ability to redefine and stretch boundaries. Chandan also touched upon the rapid digital penetration and technological advancements, urging against drawing distinctions between traditional and modern approaches. Sukhleen, while addressing the audience said,
“Fundamentally, if we have to grow, we have to keep adapting and manage the pace of change, while keeping our humility in check.”
In this informative session, the panel delved into the fusion of traditional and new-age marketing strategies for brand success. With a focus on adaptability in an ever-evolving market landscape, the speakers shared their insights on blending time-tested marketing approaches with innovative techniques to stay ahead of the curve. From leveraging digital platforms to harnessing the power of storytelling, the session provided attendees with actionable strategies to navigate the complexities of modern marketing and drive meaningful impact for their brands.
