3M Media Works has been appointed as the strategic communications partner for Gourmet Popcornica, strengthening the brand’s outreach as it scales operations across multiple segments.
Gourmet Popcornica operates across the entire popcorn value chain, from cultivation to distribution. Under the new mandate, 3M Media Works will focus on enhancing the company’s corporate reputation and leadership visibility, with emphasis on product quality, supply reliability, and farmer partnerships.
SBP Pattabhi Rama Rao, Managing Director, Gourmet Popcornica Pvt. Ltd., said, “Our journey has been shaped by strong farmer partnerships, operational discipline, and a consistent focus on quality across the popcorn value chain. As we scale across B2B, retail, and consumer channels, it is important that our communications clearly reflect the depth of our work and the values that guide us. We believe 3M Media Works brings the strategic clarity and communication rigour required to support this next phase of growth.”
Responding to the mandate win, Jitendra S. Jha, Managing Director, 3M Media Works, added, “Gourmet Popcornica is a rare example of an Indian agri-led company that combines global popcorn expertise with local cultivation at scale. This mandate is about strengthening leadership positioning, establishing the brand not only as India’s largest producer, but as a thought leader shaping a sustainable, farmer-first, and future-ready popcorn ecosystem.”
The partnership aligns with Gourmet Popcornica’s long-term strategy to expand its footprint across business-to-business, retail, and direct-to-consumer channels.
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