Goafest 2024 | What should the world of advertising focus on in the ‘Age of Adaptability?’
Sun Neo presented an enlightening session titled, Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose, led by Sanjiv Mehta, Executive Chairman of L Catterton India. In this compelling talk, Mehta delved into the critical elements of leading with vision, flexibility, innovation, agility, and dynamic purpose in today’s ever-changing market landscape. He articulated how visionary leadership combined with the agility to pivot and a strong sense of purpose can drive business success and resilience. “Agility demands spare capacity and the ability to redirect talent towards value creation”, he mentioned.
Mehta also highlighted the importance of innovation through several examples, noting that no business follows a linear trajectory. Instead, resilience and adaptability are essential for organisations to bounce back and thrive in a dynamic environment. He stated,
“Learning happens when you have the humility to say, ‘I don’t know?’” – by admitting so’, organisations and corporations open themselves to new knowledge and understanding, fostering a growth mindset that enables them to learn and grow from others’ expertise and experiences, not just myopically thinking of profit generation.
He highlighted myriad leadership attributes, including sensemaking, a term coined by Karl Weick, which involves piecing together disparate information to foresee and navigate complexity. He also spoke about care and compassion being a core value for leaders. Moreover, focussing on the value of team over individuals, he accentuated,
“The concept of a great leader is a myth; it is always the work of a great team.” Overall, this session offered invaluable insights, highlighting the need for businesses to remain adaptable and forward-thinking to navigate and thrive in the age of constant change.
Goafest 2024 – Day 1 Sets the Stage for Adaptation and Innovation with Speakers
May 28, 2024; Mumbai, India: South Asia’s most definitive advertising, media, and marketing festival, Goafest 2024, is all set to bring together stalwarts from across the industry with a focus on adaptation and innovation. Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), Day 1 of the festival will feature key industry experts exploring the diverse aspects of the theme ‘The Age of Adaptability’.
The festival will kick off with keynotes from industry leaders. The opening session titled Adapt To Thrive Not Just Survive, will witness Harit Nagpal, Managing Director & CEO of Tata Play, emphasize on the importance of adaptability as a key to thriving rather than merely surviving. Following this, an insightful session on Navigating The Age Of Adaptability by Sanjiv Mehta, Executive Chairman of L Catterton India will explore the essential components of leading with vision, flexibility, and purpose in today’s rapidly evolving market landscape.
Thereafter, in an impactful session titled From Setbacks to Comebacks: The Power of Persistence, acclaimed Writer and Film Director Tahira Kashyap in conversation with Atika Farooqui, Anchor/ Creative Director, Viacom18 will captivate the audiences with her inspiring journey, underscoring the transformative power of perseverance in turning obstacles into stepping stones.
Concluding Day 1 with what adaptability means in real life, a session titled Embracing Failure to Touch Success, will feature Indian actress Medha Shankr, and actor Vikrant Massey. Moderated by the multifaceted Actor, Producer & Entrepreneur Neha Dhupia, the session will witness Medha and Vikrant, the cast of the acclaimed film 12th Fail, enlighten the audience with their insights on embracing failure as a stepping stone towards triumph.
Scheduled to take place from 29th to 31st May, 2024, at The Westin Mumbai, Powai Lake, the stellar speakers and sessions on Day 1 will serve as a poignant reminder that even in the face of adversity, there is potential for extraordinary growth and achievement.
Stay tuned for Day 2 and Day 3. To know the agenda for Day 2 and Day 3, please log on
Goafest 2024 Emphasizes on Skill Development; Announces Maiden Partnership with D&AD’s Masterclasses
May 24, 2024; Mumbai, India:
Goafest, South Asia’s largest advertising and media festival enters into a strategic partnership with D&AD, the global arbiter of design and advertising excellence, to curate skill development masterclasses at the festival’s 17th edition, in Mumbai.
Ushering in a new era of creative mastery, Goafest 2024 solidifies its position as a beacon of innovation and excellence and continues to redefine industry standards year after year. With a focus on skill development, creative excellence, and industry knowledge enhancement, the inclusion of three Masterclasses by D&AD at Goafest 2024 is set to elevate the festival to unprecedented heights, bringing the two titans of the creative world on a single stage. The three skill development Masterclasses curated for Goafest 2024 will offer attendees a unique opportunity to delve into the realm of creativity, inspiration, and strategic insight. Crafted around the central theme of ‘The Age of Adaptability’, each of the Masterclasses are designed to equip participants with actionable strategies and transformative ideas that are poised to redefine the industry’s landscape.
The first Masterclass, ‘Trend Immersion Workshop’ will help attendees identify emerging trends and differentiate them from fads. A creative boost, it will inspire fresh thinking and encourage the application of past learnings. The workshop will drive innovation, ideation and fresh thinking. Titled ‘Unlock Award Winning Ideas’, the second workshop unpacks insights on the making of inspiring and impactful award-winning work and campaigns including wins from D&AD Pencil. The third Masterclass, ‘Unpacking Brand Iconicity’ is an interactive session that explores ways brands are using the iconic elements of their identity and provides tips for getting to the heart of a brand. The workshop will explore recent trends in brand identity, understand the making of ownable iconicity and develop an identity into a brand story. Each Masterclass is carefully curated and aims to educate through real-world insights.
Speaking on the collaboration, Jaideep Gandhi, Chairperson of Goafest 2024 said,
“At Goafest, our vision has always been to push boundaries and redefine the standards of creativity. This partnership with D&AD is a testament to our dedication to providing unparalleled learning opportunities and empowering attendees with skills and ideas that will shape the future of the creative industry.”
Jo Jackson, CEO of D&AD said,
“We are thrilled to bring our D&AD Masterclasses to Goafest 2024 to celebrate and advance creative excellence. We have shared goals to foster diverse talent, drive innovation, and propel the creative industry forward to shape the future leaders of our industry.”
Goafest 2024, in collaboration with D&AD Masterclasses, invites industry leaders, professionals, and enthusiasts alike to celebrate creativity, innovation, and excellence and chart a new course for the future of advertising and media, leaving an indelible mark on the global creative landscape.
For more information and to register for the masterclasses, please visit
https://www.goafest.com/goafest2024/about.php
Goafest 2024 is scheduled to take place from 29th to 31st May at Westin Powai, Mumbai.
Goafest 2024 Unveils Stellar Line-up of Speakers and Sessions!
May 23, 2024; Mumbai, India: Gearing up to present 3 days of learnings, discussions, and deliberations while celebrating creative excellence, Goafest 2024 presents a stellar line-up of speakers for its 17th edition. With sessions that discuss various facets of the festival’s theme ‘The Age of Adaptability’, Goafest 2024 promises to unpack and deliver practical learnings through topics that are of significant relevance through keynotes, discussions, masterclasses and more.
The festival will host over 50 speakers and entertainers, across 20+ sessions in addition to 15+ masterclasses.
Tata Play’s Managing Director and CEO, Harit Nagpal and Sanjiv Mehta, Executive Chairman, L Catterton India are among the select few who will address attendees through keynotes.
Additionally, Tarun Puri, Senior Operating Partner, Lighthouse Funds, Asha Kharga, Chief Customer & Brand Officer, Mahindra Group, Raymond Lifestyle’s Sunil Kataria, Maruti Suzuki’s Shashank Srivastava, Nestle’s Chandan Mukherjee, Tata Motors’ Shubhranshu Singh, The Good Glamm Group’s Sukhleen Aneja, Honasa’s Zairus Master, Darshana Shah from Aditya Birla Capital, among others will engage in conversations and discussions. Other prominent speakers include Dr. Marcus Ranney, Manoj Bajpayee, Sourav Ganguly, Zeenat Aman, Vikrant Massey, Medha Shankar, Neha Dhupia, Tahira Kashyap and Neelesh Misra.
In addition to Goafest sessions, Goafest 2024 will host the second edition of its talent showcase, ‘Advertising Rocks’. Moreover, making way for wholesome entertainment will be performances by Sukhwinder Singh and Harshdeep Kaur as well as an After Hours Party each day.
On unveiling the stellar line-up of speakers and sessions, Rohit Ohri, FCB Global Partner and Chairman of the Content Committee, Goafest 2024 said,
“Goafest 2024 is set to ignite minds, spark creativity, and explore new frontiers in the ever-evolving landscape of advertising and marketing. We are excited to offer a diverse array of speakers and sessions that celebrate creative excellence and emphasize the crucial role of adaptability in thriving within our industry. With warm hearts and joyful smiles, we eagerly anticipate welcoming all delegates and together redefining the future of our business.”
Anupriya Acharya, CEO South Asia, Publicis Groupe, and Immediate Past President of The Advertising Agencies Association of India further added,
“This year at Goafest, we are embarking on a transformative journey with the theme ‘The Age of Adaptability’. Our carefully curated speaker line-up reflects this ethos, showcasing how our industry must pivot and innovate in response to shifting landscapes. From insightful sessions to vibrant celebrations, Goafest 2024 will promise an enriching experience for all. With this, we are eagerly looking forward to welcoming our delegates, confident that together, we will navigate the ever-evolving currents of our industry with agility and ingenuity.”
Visit https://www.goafest.com/goafest2024/event-schedule.php for the event schedule along with speakers, and sessions.
For details and registrations for masterclasses visit, https://www.goafest.com/goafest2024/event-schedule.php#masterclass.
Don’t miss out on attending South Asia’s foremost advertising and marketing festival. Register today by visiting https://www.tecogis.com/goafest/client/Login.aspx
For details on partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com
For more updates, follow Goafest 2024 on Instagram @goafestlive. Follow @theadclubindia on Instagram for updates on the Abby Awards 2024 Powered by One Show.