DDB Mudra wins the creative mandate for Narayana One Health
India, 04 June 2024: Narayana One Health, part of the leading Indian healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand.
Starting with Bangalore, Narayana One Health plans to build a truly integrated healthcare offering that combines comprehensive healthcare, personalized care plans, and seamless health insurance. Customers will be able to access care through a wide network of clinics across the country and on state-of-the-art digital tools. Narayana One Health will leverage the latest data science, AI, and ML tools to create bespoke experiences to help its customers get and stay healthy.
The account will be handled by the agency’s Bengaluru office.
Ravi Vishwanath, CEO, Narayana One Health said,
“We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”
Commenting on the win, Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra said,
“With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”
ABOUT DDB MUDRA GROUP
We believe that creativity is the most powerful force in business. Driven by the mantra of Power To Move, we unlock the power of human emotion to make people change how they behave, feel, and transact, with results that shift the bottom line and transform business performance for our clients.
Our work across DDB Mudra, 22feet Tribal Worldwide, Mudramax, Track, and DDB For Good has built India’s most respected, profitable, and fastest-growing brands. It has also made our communities more inclusive and brought about positive change to society’s most pressing issues.
Our commitment to diversity and equity is seen through award-winning, pioneering initiatives like the Phyllis India Project and OPEN Pride. We are also four-time gold winners of the Talent Development Program of the Year at the Campaign Agency of the Year Awards.
Awarded as the Network of the Year at Cannes Lions 2023, we were also Asia’s #1 effective agency by WARC Rankings 2021. In 2022, we became the first Indian agency to be recognized as APAC Agency of the Year at Spikes Asia. We have also won India’s Agency of the Year at Campaign Brief ‘The Work’ in 2022 & 2021.
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