Ampverse DMI appoints Sona Mazumdar as General Manager for Marketing Solutions, India
New Delhi, 28 June 2024– Ampverse DMI, a leader in the gaming and entertainment sector, has announced the appointment of Sona Mazumdar as the head of its newly launched Marketing Solutions unit in India. Having successfully collaborated with over 300 top brands such as Porsche, SAmpverse DMIamsung, Riot Games, KFC, and Coca-Cola across Asia, Ampverse aims to replicate its Southeast Asian success in the Indian market.
Sona Mazumdar, known for her proven track record in spearheading transformative marketing initiatives, will lead this new venture, driving growth and innovation for Ampverse DMI in India. A seasoned professional, Sona has previously served as the Chief Partnership officer at Kidzania and was with the organization for 8 years. Being a part of the initial leadership team; Sona played a pivotal role in forging key long term strategic partnerships for the company and helped scale the business.
With over two decades of experience of working across diverse entertainment companies in India, she excels in structured problem-solving, data analysis, and strategic execution, making her a trusted advisor to Board and C-level stakeholders. She was instrumental in forging the joint venture between DMI and Ampverse in India.
Commenting on Sona’s appointment, Charlie Baillie, CEO of Ampverse, stated,
“We are thrilled to welcome Sona Mazumdar as the GM of our marketing solutions vertical. A seasoned professional, Sona has a proven track record in crafting impactful campaigns and building robust client relationships. Her expertise aligns perfectly with our vision to revolutionize brand engagement within and beyond the gaming community in India. With Sona’s strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market.”
An industry veteran in media and entertainment, Sona is known for her role as an evangelist, combining gaming and entertainment to showcase this powerful medium for brands to reach millennials, Gen Z, and Gen Alpha. She specializes in creating, proposing, and developing medium-term brand alliances and partnerships with CMOs and brand leaders across multiple gaming, esports, and digital entertainment sectors.
Sona Mazumdar remarked,
“The gaming industry has always captivated me with its limitless potential for creativity and connection. I see immense potential in India to enhance how brands connect and engage with Gen Z and Gen Alpha through gaming,”
“My focus will be on building strong partnerships, leading innovative initiatives, and implementing strategies that will redefine engagement in this dynamic market. Ampverse DMI’s established ecosystem and commitment to innovation provide a solid foundation to bring global best practices and localized strategies to our clients enabling us to provide them with a one stop shop solution for reaching out to the TG”
Sona’s leadership is extended as an honorary member as the National President of the Gaming, Esports and Digital Entertainment Council at Women’s Indian Chamber of Commerce and Industry (WICCI), where her role is to include more women professionals in this fast-growing gaming industry, laying out key action points and organizing industry-expanding discussions.
As part of the core team, Neha Sethi Mehta will be leading Sales, based in Gurgaon. Neha brings a wealth of experience from her previous role as the Regional Lead for Kidzania for seven years being a key contributor for the organization.
About Ampverse DMI
Ampverse, Asia’s largest ecosystem of gaming communities and IPs, has joined forces with DMI Finance in India, forming a strategic joint venture. The primary objective of this partnership is to nurture college talents and bolster the gaming ecosystem with never before opportunities in India. Leveraging Ampverse’s expertise in building esports and gaming communities and DMI Finance’s financial prowess, the joint venture aspires to revolutionize the gaming ecosystem in India. They plan to achieve this by developing a series of Esports and gaming IPs, hosting on-ground activations, forging partnerships with influential gaming figures, and establishing mentorship programs to nurture up-and-coming college talent. The first co-developed IP, College Rivals – Esports Series was launched in August 2023. Central to their mission is the idea of fostering inclusivity, diversity, and excellence within the Indian Gaming community. They aim to provide opportunities to a wide range of talents, irrespective of backgrounds or identities, with the goal of empowering the gaming community as a whole.
Ampverse DMI Outlines Vision for FY’24; Targets Significant Market Leadership Expansion in Indian Gaming Sector
New Delhi, India –June 24 2024 – Ampverse DMI, a joint venture between Ampverse Group,(“Ampverse”) a prominent gaming and entertainment ecosystem with bases across Southeast Asia & India, and DMI Group (“DMI”), a leading Indian financial services platform, announced on Tuesday its FY ’24 plans and expansion roadmap for India.
Ampverse DMI as part of their 2024 plans will launch a comprehensive suite of solutions, including Marketing Solutions for brands and game publishers, and Commerce Products, which will focus on merchandise and e-commerce enabled solutions for gaming communities for the first time in India as part of its 360 degree bouquet services.
Charlie Baillie, Chief Executive Officer of Ampverse Group, states, “Ampverse DMI is dedicated to cultivating a robust and integrated gaming ecosystem spanning owned and operated Gaming & Entertainment Assets, Marketing Solutions and Commerce Products. We are also committed to introducing new IPs and initiatives that resonate within the community building on the success of our debut IP launch College Rivals.” He also highlighted the importance of this expansion saying, “Our experience with global brands like Disney, EA, and McDonald’s gives us a unique view and the ability to innovate in the Indian market. We are excited to bring our knowledge to India and build something special.”
Ampverse DMI brings together the unique strengths of its partners – global entertainment and gaming experience coupled with a deep understanding of the Indian consumer and a capacity to drive on-ground scale. This, along with the combined trust of global leading brands, positions the Company strategically to become a market leader in the Indian gaming industry. Ampverse DMI remains deeply committed to developing a comprehensive ecosystem to catalyse significant advancements in the Indian gaming sector.
Shivashish Chatterjee, Co-Founder DMI Group, said, “Ampverse DMI is set to become a 360-degree, forward-thinking gaming company that integrates IP creation with cutting-edge marketing and commerce solutions. For FY’24, we are committed to building on the success of FY ‘23 and making Ampverse DMI a leading player in India’s esports industry, leveraging our combined international expertise and local strategic partnerships to drive significant value and growth.”
In addition to Marketing Solutions, the Company has innovative commerce products tailored to meet the evolving needs of gamers. This division of the Company will also launch data-driven products and services for gamers including physical merchandise and digital items. These new solutions, coupled with an expansion of the successful launch of its Gaming & Entertainment Assets division with IP College Rivals, ensures that Ampverse DMI is poised to become a market leader in the Indian gaming ecosystem.
About Ampverse DMI
Ampverse, Asia’s largest ecosystem of gaming communities and IPs, has joined forces with DMI Finance in India, forming a strategic joint venture. The primary objective of this partnership is to nurture college talents and bolster the esports ecosystem with never before opportunities in India. Leveraging Ampverse’s expertise in building esports and gaming communities and DMI’s financial prowess, the joint venture aspires to revolutionize the gaming ecosystem in India. They plan to achieve this by developing a series of Esports and gaming IPs, hosting on-ground activations, forging partnerships with influential gaming figures, and establishing mentorship programs to nurture up-and-coming college talent. The first co-developed IP, College Rivals – Esports Series was launched in August 2023. Central to their mission is the idea of fostering inclusivity, diversity, and excellence within the Indian Gaming community. They aim to provide opportunities to a wide range of talents, irrespective of backgrounds or identities, with the goal of empowering the gaming community as a whole.
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