Hoppr partners with Kaon Group to deliver pioneering next generation ad solution
Key points of note:
- Hoppr announces partnership with KAON, one of the world’s leading manufacturers of set-top boxes (STBs) for the PayTV industry
- Integration of Hoppr platform into KAON’s products made as a direct response to customer requests
- Designed to accelerate adoption of Hoppr platform that delivers behavioural audience insights that are unparalleled in the market for advertisers and brands
- Evidence of value of Hoppr to KAON customers: PayTV operators, as provides new revenue opportunities from ad inventory opportunities and audience insights
- Follows Hoppr’s partnership announcements in 2024 with Magnite, Yahoo Advertising, and MiQ
KOREA – July 02, 2024 – Hoppr, a connected TV (CTV) platform delivering ultra-premium inventory with a first-in-market guaranteed view, today announced a strategic partnership agreement with Kaon Group (Kaon).
Kaon, a leading state-of-the-art device manufacturer, has entered into global partnership with Hoppr that will see Kaon Group promote and distribute the Hoppr platform to its global customers. This innovative collaboration combines Hoppr’s cutting-edge end-to-end ad solution with Kaon’s expertise in set-top box device manufacturing, offering customers unparalleled opportunities for revenue generation.
Hoppr delivers an end-to-end ad solution for Pay TV and Telco customers that is redefining the CTV advertising landscape. Through seamless integration capabilities, Hoppr empowers customers to unlock ad inventory opportunities and convert them into lucrative revenue streams; while offering unparalleled opportunities for future revenue growth. Renowned for its effectiveness in audience targeting, Hoppr’s platform has already earned recognition for redefining how Connected TV advertising currently works.
As a direct response to customer requests, the Hoppr platform has been integrated into Kaon Group’s set-top boxes. The seamless integration process at the heart of the strategic partnership is designed to minimise disruption and maximise efficiency for Kaon Group’s customers.
Read more: Hoppr, A Unique CTV Platform, Establishes Partnership With MiQ In Singapore
Timothy Jeon, VP Sales at Kaon Group said,
“We pride ourselves in our ability to be innovative and our partnership with Hoppr which enables us to provide our customers with a comprehensive ad solution that seamlessly integrates with their set-top boxes. We have been very impressed by Hoppr’s innovative end-to-end ad solution and can already see the value that their platform brings to our customers. We will be recommending all our customers to prioritise taking the time to understand the benefits that Hoppr can bring to them. There are many synergies and we’re excited to see where this collaborative and strategic partnership can take us.”
Joe Prusz, CEO of Hoppr commented,
“Kaon is a world-class manufacturer, and we are really excited about the benefits our strategic partnership will bring to the Pay TV industry, as well as their customers. We are already in discussions with several of Kaon Group’s customers and look forward to sharing many common customers in the future”,
“It is only through our platform that advertisers can access the hard-to-reach audience who aren’t watching linear TV but use their set-top box to deliver their viewing choices. It’s time to do things differently and we pride ourselves in our pioneering approach that’s joined the TV advertising dots in a way that hasn’t been possible before.”
Through the strategic collaboration, Kaon integrates Hoppr’s advanced software seamlessly onto its customers’ set-top boxes, providing a cohesive and efficient solution that maximises advertising potential.
Read more: Hoppr, a unique CTV platform, selects Yahoo as preferred DSP partner in Singapore
