Brand Connect Award Categories
Best Programmatic Campaign
Celebrating the most innovative and effective use of programmatic advertising.
Best Use of AI/ML in Advertising
Honoring campaigns that leverage AI/ML for precision targeting and optimization.
Best Mobile Advertising Campaign
Recognizing excellence in creative and impactful mobile ad campaigns.
Best Mobile Video Campaign
Awarding outstanding storytelling through mobile video advertising.
Best App Install / App Growth Campaign - BFSI
Highlighting campaigns driving app growth in the BFSI sector.
Best Use of Rich Media / Interactive Mobile Ads
Showcasing creativity with interactive and engaging ad formats.
Best Use of Gamification in Advertising
Rewarding campaigns that boost engagement through gamified experiences.
Best Performance Marketing Campaign
Celebrating campaigns delivering measurable performance and ROI.
Best Video Advertising Campaign (OTT/CTV/Online)
Recognizing the best use of video across OTT, CTV, and online platforms.
Best App Install / App Growth Campaign - FMCG/Consumer Durable
Celebrating app install and growth success for FMCG & consumer durables.
Best Cross-Platform Integration in AdTech
For seamless marketing integration across multiple platforms.
Best Use of Data & Analytics in Advertising
Honoring data-driven decision-making in advertising strategies.
Best Customer Acquisition Strategy
Recognizing innovative customer acquisition campaigns and tactics.
Best Native Advertising Campaign
Celebrating ads that blend naturally into the user experience.
Best Contextual Advertising Campaign
Rewarding relevance and precision with contextual ad placements.
Best E-commerce Innovation Campaign
Showcasing breakthrough campaigns for e-commerce brands.
Best AdTech-Driven Loyalty / Retention Program
Recognizing retention programs powered by AdTech innovation.
Best Cause-Related/CSR Campaign
Celebrating impactful campaigns supporting social or CSR causes.
Best Customer Data Platform (CDP) Implementation
For outstanding execution of CDP to unify and leverage customer data.
Best Use of CRM Technology
Highlighting effective CRM adoption for marketing success.
Best Personalization Strategy in Marketing
Rewarding hyper-personalized customer experience strategies.
Best Omnichannel Marketing Campaign
Recognizing campaigns delivering unified experiences across channels.
Best Influencer Marketing Tech Integration
Celebrating tech-driven influencer marketing campaigns.
Best Marketing Automation Campaign
For exceptional use of automation to streamline marketing efforts.
Best Social Media Martech Execution
Honoring creative and tech-powered social media campaigns.
Best Martech Innovation for E-Commerce
Recognizing innovation in martech tools for e-commerce growth.
Best Content Marketing Technology Use
For the best use of technology in content marketing campaigns.
Best Digital OOH Campaign
Celebrating innovation in digital out-of-home advertising.
Best Emerging AdTech Company
Honoring rising stars in the AdTech ecosystem.
Best Martech Company/Agency of the Year
Recognizing the leading martech agency or company of the year.
AdTech Leader of the Year (Individual)
Celebrating visionary leadership in AdTech innovation.
Most Innovative AdTech Solution (Product/Tool)
Awarding game-changing AdTech tools or products.
AdTech Startup of the Year
Recognizing the most promising AdTech startup shaping the industry.