Flam has named Arun Kumar Rajendran as its new AVP–Marketing, strengthening the company’s leadership as it accelerates growth across India and international markets.
In his new role, Arun will lead performance strategy, growth marketing initiatives, and programs aimed at scaling Flam’s reach and impact globally. He brings extensive expertise from his previous roles at Paytm, Flipkart, and Razorpay, where he led digital marketing, performance campaigns, and communication strategies for high-growth teams.
Speaking on his appointment, Arun Kumar Rajendran said: “Flam is at a pivotal stage of scale, building technology at a time when immersive marketing is rapidly becoming the new standard for brand engagement. Consumers today expect interaction, not interruption, and brands worldwide are seeking formats that go beyond passive video and static ads. The potential in this space is immense, and Flam is uniquely positioned to lead it. I’m excited to strengthen our marketing engine with sharper execution, deeper systems, and a focus on measurable, sustained growth as we unlock this next chapter of opportunity.”
Karthik K Raman, CMO & Head of Product at Flam, added: “We are delighted to welcome Arun to our leadership team. His strategic clarity, execution-first mindset, and deep understanding of modern growth ecosystems make him an invaluable addition to Flam. With his support, we will continue to strengthen our marketing engine as we expand into new markets and scale our product footprint globally.”
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